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<div itemscope itemtype="http://schema.org/VideoObject"> <object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /> <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=69438310&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /> <embed src="http://vimeo.com/moogaloop.swf?clip_id=69438310&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed> </object> <p><a href="http://vimeo.com/69438310" itemprop="name">Para Marketing Company Promo</a> from <a href="http://vimeo.com/theparafirm">The Para Marketing Company</a> on <a href="https://vimeo.com">Vimeo</a>.</p> <div itemprop="transcript"> <p>When you first wake up in the morning, you probably don't even realize how much brand presence you're subject to. From the moment that you hit your alarm clock, to the brushing of your teeth, or even choosing the cereal you're going to have that morning for breakfast. Our subconscious is in sensory overload from all the marketing we see, and half of the time we don't even realize it.</p> <p>Now think about this: nearly every item you have used today has been marketed to you. Each one was marketed to fulfill a need. You are living, breathing proof that marketing efforts work. So why not put that success to work for you and your business?</p> <p>You see, that's where we come in. Our team is here to streamline your marketing efforts so that your business prospers. What we hear from our clients is that it's difficult to figure out what has and hasn't worked. They'll say things like, "Yeah, my sales went up a few months ago, but I don't know why. I might have had an ad running, but I don't know if that's what caused it, or if it was something else." Or they'll say, "Yeah, I have a marketing budget. But it's spent in fifteen different places, and I don't know what the return on the investment is." <p>And you know what? We get it. You need results - measurable results, and more than that, you need a solution that can maximize the impact of your marketing budget. And that's why our team serves as your marketing department. Our experts are dedicated to figuring out what methods work best for your business. And we drive those sales, and leads, or whatever other metrics you're hoping to achieve to your business with custom, integrated marketing portfolios that are tailored to optimize your success.</p> <p>It is time for your brand to be recognized, for the uniqueness of your brand to stand out, and that's what we do. We would love to help you. Welcome to the Para Marketing Company.</p> </div> </div>

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Traditional Option 1

Do–It–yourself Marketing

Do-It-Yourself Marketing

To save money, business owners can manage marketing themselves, but who has time to manage 50 different advertising, marketing, and vendor contracts effectively?

Traditional Option 2

The Typical Marketing Company

The Typical Marketing Company

To get quality marketing, businesses use large, traditional marketing firms, but who has the money to pay a large marketing firm excessive hourly rates with little proof of impact?

Traditional Option 3

The In-House Marketing Department

The In-House Marketing Department

To get quality marketing at a good price, businesses hire a "marketing department," but adding full-time staff to do marketing is a novelty only large companies can justify.

The Problem

The Problem with Marketing

Everyone knows that a business needs marketing to grow. The problem is that getting quality marketing can be expensive and time-consuming.

Our Solution

<div itemscope itemtype="http://schema.org/VideoObject"> <object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /> <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=69441185&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /> <embed src="http://vimeo.com/moogaloop.swf?clip_id=69441185&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed> </object> <p><a href="http://vimeo.com/69441185" itemprop="name">The Para Marketing Company 2013</a> from <a href="http://vimeo.com/theparafirm">The Para Marketing Company</a> on <a href="https://vimeo.com">Vimeo</a>.</p> <div itemprop="transcript"> <p>Let's compare a big company and a little company.</p> <p>A big company either hires a marketing department or spends an incredible amount of money on a marketing firm. A small company is left fending for themselves, having to create their own marketing strategy. But where do you start?</p> <p>That's where we come in. We are a firm dedicated to bringing the services that a large company gets at a price that a small business can afford. We have a team of experts, designers, and account managers who will serve as your company's marketing department.</p> <p>Our team will custom design a three-tier portfolio to handle all of your marketing needs, starting with brand development, from logos, marketing research, to print media solutions. Second is brand presence, which is websites, social media marketing, and mobile applications. Thirdly, brand advertising, including online ads, local listings, and online reputation services. After we meet with you to determine which services best fit your needs, we will develop a custom marketing strategy known as your marketing portfolio, and then implement it for you, so you can spend your time developing your business.</p> <p>From research to development to implementation, we are here to make marketing happen for you so you can focus on growing your company and servicing your clients. That's who we are and we'd love to meet you.</p> <p>Welcome to the Para Marketing Company.</p> </div> <div itemscope itemtype="http://schema.org/VideoObject"> <object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /> <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=69642422&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /> <embed src="http://vimeo.com/moogaloop.swf?clip_id=69642422&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed> </object> <p><a href="http://vimeo.com/69441185" itemprop="name">The Para Marketing Company 2013</a> from <a href="http://vimeo.com/theparafirm">The Para Marketing Company</a> on <a href="https://vimeo.com">Vimeo</a>.</p> <div itemprop="transcript"> <p>Tyler Ryan: Now, the old "if you build it, they will come" theory may apply to baseball fields, but not so much when it comes to websites, as anyone who's ever designed one for a small business, or even yourself &mdash; you know it's slightly more involved than simply buying yourname.com and putting it on the web. Our friends at Para Marketing are actually in the process of building a new platform designed to give companies a bit of an edge. Oh, by the way, they're also looking to the community to help build the whole thing. Nathan joins us here. First and foremost, let's talk about this new platform of actually engaging web people because that really is a misnomer, isn't it? That I can't just put up tylerryan.com and expect millions of people to find me.</p> <p>Nathan Halydier: Absolutely. And the thing is that on the World Wide Web, there are thousands and thousands of websites, probably millions of websites, and you have to figure out how to drive people to your site. And that's one of the things that we do. We don't just build the websites, we also drive people there.</p> <p>Tyler Ryan: So, what is this new technology that you guys are developing &mdash; we'll talk about that in a second &mdash; but you've come up with some new technology. What is that new technology; what's different about that than just a boring old website?</p> <p>Nathan Halydier: Well, what we're doing is we're trying to figure out how to change a website from being a billboard where it just hosts information and people can come and visit it to where it's actually a point of sale, where it engages people and allows you to actually give a presentation of your product or your service to somebody through your website.</p> <p>Tyler Ryan: And that's a different platform than is traditionally out there, as well.</p> <p>Nathan Halydier: Absolutely. We're using a cool new technology called parallax scrolling, which allows it to be a little bit more interactive, a little bit more engaging, things to fly around the screen, to move a little bit, and engage the consumer, helping other companies increase their sales.</p> <p>Tyler Ryan: How important is SEO &mdash; Search Engine Optimization for you kids at home &mdash; to that? Is that still a big issue? SEO &mdash; that hasn't changed in a while. I've worked a lot with websites, as well, and that's always the buzz.</p> <p>Nathan Halydier: Absolutely. SEO is extremely important. Unfortunately, Google and some of these other big search engines are making it more and more difficult. It's a moving target these days. So it's one of those things that used to you could do, I could do, anybody could do for their own website. Nowadays, it's one of those things that has become very scientific.</p> <p>Tyler Ryan: Right, so you actually have to engage if you're looking to drive traffic. You have to engage in services of somebody who's actually is a pro more than just me sticking in some keywords, metadata, and the normal stuff.</p> <p>Nathan Halydier: Absolutely. And that can actually hurt you more than it can help you nowadays.</p> <p>Tyler Ryan: Really?</p> <p>Nathan Halydier: Google has come in and said, "Hey, you guys that are cheating, putting in all that metadata and all that stuff in there &mdash; we're not going to allow you to do that anymore." So they've put a lot more rules and made it a little bit more difficult.</p> <p>Tyler Ryan: That is no fun at all. Alright, well, let's talk about Para Marketing for a second. You're with Para Marketing and the cool thing with this new website and things you're brining in, which is fantastic, but the coolest thing, I think, for viewers and for anybody, is you're bringing jobs in. Like thirty-plus gigs.</p> <p>Nathan Halydier: Absolutely. In the next three months, we're planning on hiring about thirty new tech professionals. Everything from database architects, front-end developers, back-end developers, sales people, some things like that. We've got some big contracts out of some big parts of the state, and different parts of the country that we're bringing some jobs into Columbia. And so, you can actually apply. We're still looking.</p> <p>Tyler Ryan: So jobs are there. Some great stuff and some great information on the website, as well. And a whole different way to engage and get your website because it really is more than just &mdash; I've built them; I know; it's harder than just putting it up like, "Hey man, here I am!" No. When there's millions of websites out there, you've got to do some extra stuff, so this new technology is very, very cool. And I've got some links for you too, by the way, at WACH.com, not only for the new solutions for websites, but also the gigs. You're looking for sales, IT, tech...</p> <p>Nathan Halydier: Yep, mostly high-tech jobs and a few sales people. So about twenty-five high-tech and about five sales.</p> <p>Tyler Ryan: Fantastic stuff. Para Marketing's Nathan here. We're going to get your links set up on WACH.com for your employment. Get yourself a job this morning. What a way to start your July.</p> </div> </div>

What if you could get the quality that a traditional marketing firm provides at a substantially lower price than bringing on your own marketing department? That’s where we come in. We give you access to the talent you need to help grow your business and the expertise necessary to plan and manage a marketing strategy that will give you a return on your investment. If you want to start making money with your marketing and not just spending money on it, then we have a solution for you.

The Para Marketing Company's Portfolio SC.GOV: South Carolina Government Portal SC.GOV: Video Development, Website Consultation <div itemscope itemtype="http://schema.org/VideoObject"> <object width="500" height="281"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /> <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=72659441&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /> <embed src="http://vimeo.com/moogaloop.swf?clip_id=72659441&amp;force_embed=1&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"></embed> </object> <p><a href="http://vimeo.com/72659441">SC.GOV</a> from <a href="http://vimeo.com/theparafirm">The Para Marketing Company</a> on <a href="https://vimeo.com">Vimeo</a>.</p> <div itemprop="transcript"> <p>Need some more of "Me Time?"</p> <p>Want to find information on history?</p> <p>Or pay your ticket?</p> <p>How about getting back to the things you love?</p> <p>You can! Visit us at SC.GOV and discover your next adventure. Whether it's time for a little R&R with the family, or you just have to dig down deep and find out more about history and culture of beautiful South Carolina. Maybe you need to pay your traffic ticket on the go. How about getting what you need to enjoy the great outdoors?</p> <p>Break away from the daily routine, and come explore SC.GOV and start a new adventure.</p> </div> </div> Midlands Technical College Midlands Technical College: Responsive Website, Mobile Application The Point The Point, 95.9FM, 1470AM: Logo Design, Social Media Design, Landing Page, Email Marketing, Custom Website, Business Mail Address, Business Cards and Letterhead RamHead SATCOM Military Antenna RamHead SATCOM Military Antenna: Magazine Ad, Embroidered Shirts, Logo, Banners Cycle Center Bicycle Retail Store Cycle Center: Landing Pages, Email Marketing, Direct Mail, Social Media Layouts, Advertising Campaigns Mr. PC Computer Repair Shop Mr. PC: Custom Website, Landing Pages, Online Advertising, Business Cards, Business Email Addresses, Local Online Listings, Social Media Strategy Studio 23 Recording Studio Studio 23: Logo Design, Custom Website, Business Cards, Graphic Design LeeHenry Event Planning LeeHenry Events: Website Design, WordPress Integration, Social Media Design, Brand Updating, Graphic Design Shakespeare Consumer Products Shakespeare: Branding, Packaging, QR Code Campaigns, Product Videos, Printing, R&D Consulting Kleinschmidt Hydroelectric Power Consultants Kleinschmidt: Website Redesign, Website Consulting, Graphic Design Frontline Arsenal Firearms Frontline Arsenal: Website Redesign, E-Commerce Site Build, Online Advertising, Graphic Design, Print Advertising, Email Hosting Jarden Applied Materials Jarden Corporation: Graphic Design, Trade Show Booth Production Holiday Highlights PR Campaign Holiday Highlights: Integrated PR Campaign, Press Release, Landing Pages, Flyers, Videos, TV Interviews

(855) 678-0742

Contact us today to find out what The Para Marketing Company Can do for You.

Our Team

Nathan Halydier

Nathan Halydier

Garrett Halydier

Garrett Halydier

Lee Allen

Lee Allen

Tyler Youngblood

Tyler Youngblood

Ashley Rupchock

Ashley Rupchock

Erin Waldron

Erin Waldron

Rebecca Pittman

Rebecca Pittman

Scott Moore

Scott Moore

Ryan Jacques

Ryan Jacques

Charlie Benton

Charlie Benton

Nadia Tucker

Nadia Tucker

Maryann Haynes

Maryann Haynes

  • Locations in Two States: Columbia, SC and Austin, TX
    Locations in Two States | The Para Marketing Company was founded in 2011 in Columbia, South Carolina, and in 2013 opened an office in Austin, TX. The capital cities of their respective states, these cities both provide excellent resources for growth. The success of these two offices will pave the way to open in future locations across the country.
  • An Exciting Place to Work
    An Exciting Place to Work | We strive to create a dynamic atmosphere that pairs functionality with creativity. From Fun Friday brainstorming sessions to strategically placed toy army men, our relaxed workspace allows for the free-flow of ideas among coworkers.
  • We Only Hire the Best
    We Only Hire the Best | Our team members are experts in their respective fields and continually aim to learn more. From account management to web development, each member of our staff brings the expertise needed to put together quality integrated marketing campaigns for our clients. We are true dreamers, even visionaries, who are always read for the next challenge.
  • Join Our Team
    Join our Team | Are you an innovative creative type or organized account manager? Do you have a passion for marketing and helping businesses grow? If you're a hard worker with a flair for creativity and think you can enhance our team, send us your resume and cover letter. We are constantly looking for new talent to join our staff.