When Don Rasmussen first ventured into building ESPN with his family, he knew the challenges that lay ahead. Skeptics and naysayers would often bring up how people would not want to watch sports all day or that there wouldn’t be enough content to air sports 24 hours a day, 7 days a week. This didn’t deter Don. In fact, Don had spent most of his life proving people that he could not only accomplish things they told him he couldn’t, but that he could far exceed standard expectations.
Don knew that just because something hadn’t been done before didn’t mean it could never be done — and be done well. His determination and perseverance propelled him to success — in college, in the military, and in his career.
Clearly this determination and entrepreneurial inclination has been passed down from Don to his grandsons, Nathan and Garrett. Despite warnings from outsiders on the difficulty of the marketing business, the brothers pushed forth in creating The Para Marketing Company, whose unique structure is helping to redefine the industry landscape.
When Don joined the initiative to create ESPN, he did so hoping to fulfill his father’s dream of creating a family business — a legacy that the Rasmussens could be a part of for years to come. Perhaps the true legacy that was created was that of pursuing dreams and creating successful companies that will leave their mark on the world for the foreseeable future.
Nathan and Garrett are just beginning to write the story of The Para Marketing Company and its impact on the marketing industry. Don, however, recently published his autobiography Just A Guy, detailing his background, involvement establishing ESPN, and enjoyment of his golden years. For more information about Don and to purchase his book, visit www.founderofespn.com.
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